Weltgesundheitsorganisation (WHO) sucht Director of Communications
Director of Communications
will maximize awareness and understanding of the impact of the organization’s work and its advocacy by developing an effective communications strategy, using all available tools and develop innovative new channels to increase visibility and get the Organization’s message across to key stakeholders as well as the general public. S/He will also ensure the most efficient strategy to ensure that WHO is seen as a trusted and credible source of health information. Key objectives include the promotion of the new WHO vision of promoting health, keeping the world safe, serving the vulnerable.
The Work Includes
- providing strategic communication advice to the Director-General and senior WHO staff to set, achieve, and monitor progress towards WHO health communication and advocacy goals;
- supporting the Organization’s resource mobilization efforts through targeted campaigns; donor engagement strategies; and increased visibility of the Organization’s work and impact on health;
- identifying challenges, opportunities, and emerging issues faced by the Organization that pose reputational risks and opportunities; identifying communications strategies to manage and/or leverage risks and opportunities to promote WHO visibility and/or protect the Organization’s reputation;
- employing and managing a full range of tactics, technologies, tools, and channels to ensure that WHO information, communications products and activities are accessible, actionable, credible, relevant, timely, and understandable to the public, partners and global stakeholders;
- ensuring coherence in communications throughout the three levels of the Organization;
- working across the External Relations cluster at HQ and with all levels of the Organization to develop, sustain and enhance WHO’s brand and position, ensuring that clearly identified brand standards are followed in all Organizational communication materials;
- leading Organizational communication coordination with UN and other partners and other global health stakeholder organizations to maximize consistent health information and leverage the communication networks and channels of others to increase the visibility of WHO work, value, and impact;
- overseeing the design and implementation of internal communications strategies to ensure that all staff at all three levels of the Organization have the information they need to perform their functions effectively;
- evaluating the effectiveness of WHO corporate communications products, activities, and capacity building; and building the results of communications evaluation into future work for improved performance.
Description Of Duties
Under the leadership of the ADG for External Relations and in consultation with other top officials, the incumbent will:
- Provide strategic and politically astute communication advice to the Director-General and senior WHO staff.
- Lead the development and implementation of a new WHO global communications strategy.
- Direct and manage the staff and resources of the Department of Communications.
- Ensure that WHO communications efforts support those designed to mobilize resources.
- Identify external challenges and emerging issues and design strategies to manage them; work with senior management to maximize internal and external communications opportunities, including media opportunities, and define and execute appropriate strategies as required.
- Oversee, monitor and promote WHO communications policies.
- Anticipate and incorporate appropriate modern communications tools and channels into WHO’s work.
- Ensure that WHO communication products are credible, understandable, relevant and of a high quality.
- Establish, lead and maintain effective internal and external networks which include communications and communications-related senior staff.
- Ensure adherence to WHO messages among senior internal staff and liaise with external partners to ensure support in driving WHO messaging and advocacy.
- Monitor and evaluate the impact of WHO’s communications activities in order to improve them. Measures of the director’s performance will include: Implementation of WHO internal and external communications strategy; measurable improvement in impact of WHO external and internal communications; measurable improvement in stakeholder understanding of WHO’s role and work; adherence of WHO information and communications products to branding standards; measurable impact of efforts of WHO communications network; effective, targeted news and advocacy outreach; a multilingual, global, WHO website trusted by all stakeholders as the source for the latest information on current and emerging public health threats; a range of options and tools available to support public information work of countries.
Essential: Advanced level university degree from a recognized university in communications and/or journalism or related area.
- At least 20 years of experience in communications, with increasing levels of responsibility and seniority, of which : at least 5 years in a senior communications management position in a government department, international organization, global marketing, advertising or public relations company, or similar; and at least 10 years of management experience.
- Experience in analysing trends in global communications and appropriately adapting strategies to maximize these.
- Experience in effectively managing staff and resources, including strategic, advisory and technical staff.
- Experience with developing and implementing a comprehensive communications strategy using appropriate tools and channels.
- Familiarity with development and humanitarian issues.
- Experience in developing strategies to promote policies, advocacy or brands at a national or global level.
- Hands-on experience in working with traditional and social media.
- Experience in internal communications.
- Experience in developing and implementing training programmes.
- Hands-on experience using modern communications technologies.
- Experience in working in a variety of high, middle and low income countries.
- Expertise in analysing trends in global communications and appropriately adapting them; ability to foresee problems and rapidly develop organizational responses.
- Understanding of public health.
- Expertise in effectively managing staff and resources, including strategic, advisory and technical staff.
- Expertise in developing and implementing a comprehensive communications strategy using appropriate tools and channels.
- Ability to achieve results in a global, multicultural, multinational and decentralized organization.
- Ability to create and motivate networks of people across a range of communications-related disciplines.
- Knowledge of WHO and the United Nations, the way they operate and the global context in which they work.
Further information and application under www.who.int